20% more free is not necessarily a deal

When I first noticed this “20% more free” verbage on Tostitos chips bags, I rolled my eyes and thought “oh, they’re comparing their size bags to another brand or something”, or that maybe they’d shrunk the bag and then increased it.  I knew it was just a gimmick.  But then today I noticed the fine print said 15 5/8 oz for the same suggested retail price of 13 oz.

So, did they even change anything?  Or just create a “suggested retail price” for a 13 oz bag that doesn’t even exist?

I think it’s an even bigger gimmick than I orginally thought!