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All about Chick-Fil-A

Published March 19, 2010 by Carrie in Expired

There’s tons to love about Chick Fil A – the cheerful employees, the charming cows, the free food… And even the food that’s not free is  great!

I contacted our local Chick-Fil-A office to ask a few burning questions I’ve had and some of you have asked, too. Here’s the inside scoop:

Several people I know have asked “how in the world does Chick Fil A afford to give out so much free food?  Aren’t they losing money?”  So, how and why do you do it?  Is it marketing?  Philanthropy?

We appreciate our guests..and firmly believe in giving back to those who help us be successful.

About how many free items does Chick-Fil-A give away on a “free day”?  What’s your most popular free item?

It varies greatly, but our free breakfast items are always popular—particularly the Chick-n-Mini!  We love the days where our guests participate to “earn” free items:  Cow Appreciation Day: if you dress like a cow you receive a free meal!  And on our Labor Day Give-away, if you wear your favorite sports attire, you receive a free Sandwich.  It makes for an easy, fun way to share our enthusiasm for Chick-fil-A and those crazy Cow Mascots!

Even on giveaway days when the stores are packed, your employees are courteous, cheerful, and always say “my pleasure”!  What’s the secret to having such an awesome staff?

It begins with who we hire!  We are very fortunate to have fantastic applicants!  Then we believe that if you set the bar high, we will all strive to reach it!  From Truett Cathy (our founder) and through everyone in the entire company, we all work to help each other and honor the guest.

Who are the cows?  Are their employees who are specially trained to be cows or is it luck of the draw as to who gets to dress up?

Being the cow is a privilege!  We audition from our team, and hold cow-training sessions.  We follow our “Moo Manifesto” to be sure all of our cow mascots understand how important their role is!!  Remember, the cows are all about self-preservation—and making people smile!

Man, I want to be a Cow!  Think I’d get past an audition?  Maybe one of my kids can be a Cow when they grow up.

What’s your favorite thing about Chick Fil A?

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Filed Under: Expired Tagged With: Chick Fil A, interview

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