One-day sale at Whole Foods: grass-fed beef

Whole Foods is having a one-day sale on grass-fed ground beef this Friday, September 3 – it will be $3.99/lb, one day only, and is a nationwide sale, according to their blog.

I did some research on Whole Foods’ grass-fed beef, because if you’ve ever looked into food labeling much, you know that terms like all-natural, grass-fed, and even hormone-free (when used in regards to poultry) don’t really mean a whole lot.  I was pleased to find out that Whole Foods’ grass-fed beef does seem like it would be worth paying more for.

Here’s what I found: the grass-fed beef sold at Colorado Whole Foods stores is raised at Lasater Ranch in Matheson, Colorado (just up Highway 24 from the Springs).  According to their website, “they spend their entire lives grazing in open pastures and are never confined in feedlots or fed grain. They are not given growth hormones or low-level antibiotics and are not treated with pesticides.”

Their beef is not certified organic, but I’m not sure it’s even possible to certify hundreds of acres of open prairie as organic!

I’ve actually been working on a few posts about food labeling, organic standards, and poultry standards.  I hope to have them ready soon, but wanted to give you more information on the grass-fed beef that’s on sale at Whole Foods this Friday so that you can be a savvy consumer and decide if the higher price tag is worth it for you.

Thanks to Saving Naturally for the sale tip!